Netflix and Amazon Prime Revamp Services: Streaming giants Netflix and Amazon
Streaming giants Netflix and Amazon are rolling out big updates that will affect millions of users globally, especially in the U.S. and India. From ending support for older streaming devices to introducing ads on premium subscriptions, here’s everything you need to know about these upcoming changes taking effect in June 2025.
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Netflix to Drop Support for Old Fire TV Devices
Netflix has announced that it will stop supporting first-generation Amazon Fire TV Stick and related devices starting June 2025. The company has already started notifying affected users in the U.S. via email, suggesting that they upgrade to newer Fire TV models to continue enjoying Netflix on their television screens.
This change will primarily affect users who are still using the first-generation Fire TV, Fire TV Stick, and Fire TV Stick with Voice Remote. Netflix confirmed this development in a statement shared with The Verge earlier this week.
Why Is Netflix Ending Support for Older Devices?
Netflix’s decision highlights the platform’s focus on enhancing the user experience with support for modern features, faster performance, and improved security. Older devices often lag behind in receiving critical software updates, making them more vulnerable to security threats and compatibility issues.
Another reason could be Amazon itself, which may no longer be providing active updates for these older models. Without reliable firmware updates, these devices pose a higher risk of software bugs or even hacking threats, leading Netflix to discontinue their support.
Discounted Fire TV Upgrade Offers Available
In response to this change, Amazon is offering special discounts on newer Fire TV models for users affected by this update. This offer ensures that users can upgrade at a reduced cost and continue accessing their favorite content without interruption.
While the development has been confirmed only for the U.S., other countries are expected to receive similar notifications in the coming months. Users are advised to check their emails or device notifications to stay updated.
Amazon Prime Video to Show Ads in India from June 2025
In another major update, Amazon Prime Video users in India will begin seeing ads during movies, shows, and live content from June 17, 2025. Amazon has begun informing Indian subscribers of this shift through emails and app notifications.
The company had started testing the ad-supported tier in India last year, and now it is preparing for a full rollout across the country. The move is part of Amazon’s broader global strategy to introduce ad-supported plans and generate more revenue from its streaming services.
Ad-Free Experience Will Cost Extra
If users wish to continue watching Prime Video content without ads, they will need to pay an additional fee on top of their current Prime subscription. While the exact cost of the ad-free tier hasn’t been revealed yet, it is expected to be announced closer to the rollout date.
This change brings India in line with several other countries where Amazon has already introduced multiple subscription tiers — one with ads and another premium version without them.
Why Are Streaming Services Making These Changes?
These updates reflect a larger trend in the streaming industry, where platforms are focusing on sustainability, revenue growth, and improving platform security. Netflix and Amazon are not the only ones making such decisions. For example, WhatsApp also drops support for older Android and iOS devices regularly to ensure better performance and security for the majority of users.
Similarly, both Netflix and Amazon want their platforms to work optimally on the latest hardware and under modern business models — even if it means pushing users to upgrade or pay a bit more for a seamless experience.
Final Thoughts
For consumers, these changes might come as an inconvenience, especially if they are using older devices or prefer an ad-free experience without paying extra. However, these steps seem to be necessary from a technological and business standpoint.
If you’re using an old Fire TV Stick or device, it’s advisable to check for upgrade options soon to avoid service disruptions. And if you’re a Prime Video viewer in India, prepare for ads starting June 2025 — or consider budgeting for the ad-free tier if that’s important to you.
Stay tuned as more details emerge closer to the implementation date.
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