Tata and Hyundai Fight the January Slump: Tata Motors and Hyundai Motor
Several automakers are looking to counter the typical slowdown in January car sales by launching upgraded versions of their top-selling models. Companies like Tata Motors and Hyundai Motor India Ltd. (HMIL) are introducing refreshed models and feature-packed variants to reignite consumer interest and boost showroom footfall in an otherwise slow season for the auto industry.
Subscribe to IBN24 NEWS NETWORK’s Facebook channel today for real-time updates!
Channel Link: https://www.facebook.com/ibn24newsnetwork
Why January Is a Quiet Month for Car Sales
January is often regarded as a muted period for car dealerships, especially during the first two weeks. According to CS Vigneshwar, President of the Federation of Automobile Dealers Associations (FADA), the market remains subdued after the year-end discounts and festive offers in December.
Footfalls tend to improve only after mid-January, following festivals like Makar Sankranti and Pongal, when consumer sentiment picks up again.
Tata Motors Unveils 2025 Editions of Popular Models
In response to this seasonal lull, Tata Motors has launched 2025 editions of its well-known hatchbacks and sedans—Tiago, Tiago.ev, and Tigor. These new versions feature refreshed designs, modern tech upgrades, and new colour choices to appeal to a wide demographic of buyers.
Bookings are now open for the 2025 range, with the following variants available:
- Tata Tiago: Offered in petrol, CNG, and electric (EV) options
- Tata Tigor: Available in petrol and CNG, with manual (MT) and automatic (AMT) transmission options
These upgrades make the models more attractive not just to first-time buyers, but also those looking to switch from older versions of the same lineup.
Hyundai Adds Premium Features to Venue, Verna, and Grand i10 NIOS
Hyundai Motor India has also stepped up its game by introducing new feature-rich variants of the Venue, Verna, and Grand i10 NIOS models. These updates are aimed at making the vehicles more competitive in their respective segments and enhance the brand’s value proposition.
Key features in the updated models include:
- Hyundai Venue: Now comes with a smart electric sunroof, touchscreen infotainment system, wireless charging, and smart key functionality
- Hyundai Verna and Grand i10 NIOS: Updated with advanced comfort, enhanced connectivity features, and stylish design tweaks
These changes reflect Hyundai’s continued focus on technology integration and driver comfort, especially in the compact and mid-size segments.
New Launches Help Boost Footfalls and Sales
According to industry experts, these product upgrades serve more than just one purpose. They not only attract buyers who are specifically waiting for the latest models, but also help in driving showroom visits, which can result in the sale of other existing inventory as well.
This strategy is particularly important during slow sales months, as new product excitement can revitalize customer interest and generate leads for other models.
OEMs Gain Flexibility with Modular Platforms
Anurag Singh, Advisor at Primus Partners, explained that the increasing modularity of automotive platforms enables carmakers to roll out multiple variants efficiently.
According to Singh, this capability allows automakers to introduce models at multiple price points, offering consumers more choices while also helping brands gain visibility across different customer segments.
What This Means for Buyers
For potential car buyers, the first quarter of the year now offers a wider array of choices, with upgraded models, better tech features, and more value for money. With multiple fuel and transmission options on offer, especially from brands like Tata Motors, customers can pick a model that suits their driving needs and budget.
Moreover, dealerships are likely to extend launch offers, exchange bonuses, and finance deals on these refreshed models, adding further appeal.
Final Take
While January traditionally sees muted car sales, companies like Tata Motors and Hyundai are turning the tide by releasing fresh models with updated tech and styling. This not only helps in boosting brand engagement but also sets the tone for a competitive year ahead in the Indian auto market.
If you’re in the market for a new car, now might be the perfect time to check out the updated 2025 Tata and Hyundai lineup.
For instant news updates, subscribe to the IBN24 NEWS NETWORK YouTube channel
Channel link: https://youtube.com/@IBN24NewsNetwork?si=ofbILODmUt20-zC3
Read Also This article : MINI Cooper S Buyers Get Price Lock Guarantee: What It Means for Buyers